Archive for January 3rd, 2011
The Show’s Over – Now What? Part II: A Post-Event Checklist
As promised to my readers at Scrapbook Business Magazine, I created a post-event checklist.
I hope you find the list helpful in learning as much as possible from your last event, and making future events the best they can be.
Care to share it with others? Please feel free to do so by providing a link to this page.
Please remember, this content is copyrighted. Thanks.
Note: The companion article published previous to this checklist is included here:
The Show’s Over – Now What? Part I: Time to Reflect
Post-Event Checklist:
Overall Event Goals-Did we reach, exceed or miss our goals?
Sales
Yes-final numbers:
What contributed to the success?
What else can we do to further improve our numbers at future events?
No-final numbers:
What contributed to the shortcoming*?
How will we make improvements before our next event?
Marketing
Yes-outcome:
What contributed to the success?
Are there any new opportunities as a result of our efforts?
What action is required, by whom and by when?
No-outcome:
What contributed to the shortcoming*?
How will we make improvements before our next event?
What action is required, by whom and by when?
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